We worked with Phil Cauldwell on a graphic re-design for his personal training business. The aim was to achieve a more vibrant and approachable aesthetic, whilst maintaining the elite and professional values of the brand. The decision to carry the blue and oyellow colour palette across was essential in order to maintain continuity with current clientele. However, the development of this including the teared graphic effects, bold fonts and gradient lines implying motion gives the brand a refined aesthetic whilst still appealing to its core audience of sportspeople.
The new look, accompanied with a renewed social media strategy, allowed Phil to grow his online clientele tremendously over the course of just six weeks.
