Develop the brand design and digital strategy to support the move of JS into the elite performance training space.
JS ‘Stop Slacking’ is a brand built on professional, elite level athletic development. The founder, Jordan Slack wanted to create a recognisable brand and digital strategy to communicate his brand vision and motivate athletes in the fitness sector. With brand personality traits such as elite, driven and determined , it was essential that the aesthetic communicated these values immediately.
After a number of meetings, we developed the pictured logo and graphics, along with a cohesive digital strategy to target and motivate athletes online, whilst showcasing the day to day efforts of JS.
ClientStop Slacking CoachingServicesBranding, Graphic Design & Social Media StrategyYear2018
